Publishing spent the 2010s fighting tooth and nail against ebooks. There were unintended consequences.
At the beginning of the 2010s, the world seemed to be poised for an ebook revolution.
The Amazon Kindle, which was introduced in 2007, effectively mainstreamed ebooks. By 2010, it was clear that ebooks weren’t just a passing fad, but were here to stay. They appeared poised to disrupt the publishing industry on a fundamental level. Analysts confidently predicted that millennials would embrace ebooks with open arms and abandon print books, that ebook sales would keep rising to take up more and more market share, that the price of ebooks would continue to fall, and that publishing would be forever changed. Continuar lendo “The 2010s were supposed to bring the ebook revolution. It never quite came.” →